We had the privilege of collaborating with the Niagara Hospital Foundation on a monthly donor video project. We interviewed an accountant who highlighted the importance of regular giving, especially for cash flow planning purposes, and knowing that one day he may rely on the healthcare system himself.
We also featured a passionate senior citizen who has worked in health and social services and is now an advocate for senior care. Their personal perspectives created engaging testimonials that connect with and inspire viewers to become monthly donors. By showcasing their personal reasons for being donors, we aimed to emphasize the ease and reliability of making regular contributions, enabling the foundation to secure vital funding for essential equipment that the government does not cover.
