We worked with the Big Brothers Big Sisters of Dufferin County for their 50th anniversary, producing this beautiful video that ran at their Gala at the Museum of Dufferin where there were a few tears shed during its viewing.
A lot of the work goes into the pre-production stages. Coaching the client through the planning and conceptualizing is really important. With video a natural emotional video story can not be planned out 100% in advance. We can pick the participants, the location, write the best questions, but you still never know what people will actually say in the interview. We bring value by setting the client at ease and walking them though what to expect and how video production works. After filming, the editing teams pulls apart the interviews into the best soundbites, in the best order to build the emotional connection and tell as story that draws in the viewers in the first few seconds and keeps them watching to the end.
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Full video transcript:
He’s very kind to me. He’s a very good friend to me and a very good big brother. It really is a lot of fun to just hang out with a child and also to see that it makes such a big difference. And I look forward to our get togethers too. The role of a big sister is quite varied, actually. It’s really being not just a mentor, but a friend, a confidant, an activity partner. It’s just meant to be about fun. Hanging out with Martina, I really like to do bike rides, like just going out for adventures outside, going into town. When it’s a rainy day, we play scrabble, cooking and baking. She taught me how to bake. When I was at school in Ottawa for university, one of my friends was a part of Big Brother. He was a little brother and he thought it’d be a great idea for me to try something like that. I’d never heard of it before, but he mentioned it and I started looking into it. Sam’s a good kid, very smart. He’s also very creative, very artistic. He loves playing pretend. We play that all the time, and I know he loves playing outside. So we go to the park, we’ll kick a ball around, and then when the weather’s not so good or he just kind of tired, wants to stay inside, we’ll draw. Try to do something where it’s like creative. Jason is my big brother. I like playing with him. I like doing stuff with him It’s fun being with him. So we built a cardboard house. I painted the door, there was a sunroof, there was a window and even a flower box. Music for me is a big part of my life. I know like he was playing drums, like his parents got him into doing some drumming and stuff. So I thought it’d be a great opportunity to kind of expose him to that. We tried piano, guitar, ukulele. Do you remember what the string names are? That’s a good thing to know. This one’s “E”. Can you sing “E”? This one, “A”. I like hanging out with him. I like doing stuff with him and we’re always having fun. The conversations we have I think, have helped her become a little bit more outgoing and confident in herself. The best thing about having a big sister is just to have someone to hang out with like having like a sibling figure in my life. Because like, I’m like an only child. She feels like an actual sister to me. She helps me with everything. In the year we’ve been together, I noticed, his idea of me I feel like has evolved. In the beginning, he thought it was just like a job or something. I was obligated to do. But now it’s kind of turned into like, he knows that I want to spend time with him like we are, We are brothers. I think the organization provides something that many households aren’t able to access on their own. It provides a match with someone who just offers another regular person to be a friend who will listen to them, who isn’t part of a family. It’s really good for kids, to have someone to hang out with and not just hanging out with someone who’s like kind of the same age. Maybe some things are happening in their life. They don’t know how to navigate. Just having that older person with them that’s there for them to help them kind of navigate through that. It extrapolates into other people’s lives because then he could share that information with other people. So it’s not just about like the kids, it’s also about the people that will come after them. When we hang out, I always enjoy it. I have a really good time and when she leaves, I always have a smile on my face.